Buy British campaign for motorways
Motorway travellers up-and-down the country will soon be in the fast lane of a drive to get the British public to buy more British food and look for the Red Tractor logo on the food they buy.
NFU "Buy British" and Red Tractor's "Trust the Tractor" banners are scheduled to spring up next to major routes in the coming weeks.
It follows the success of a similar scheme that saw banners appearing on farmland across the country, as part of the NFU and National Pig Association. The aim is to erect banners near prime locations. So far, more than 130 banners have been on display across the country.
Many of the country's major motorways will have the banners alongside them for up to eight weeks, asking motorists to make sure they are buying British produce.
NFU President Peter Kendall said: "We have had a fabulous response to the banners that went up last month, with many members of the public reacting really positively to the message we are trying to get across, which is to back British farming wherever possible. Now these banners are being taken to a whole new audience, we are hoping the message continues to resonate and ensure more British food ends up on more British plates."
Richard Cattell, head of marketing and communications for Red Tractor Assurance, said: "We are delighted to be working with the NFU on the Trust The Tractor banner campaign. As it's the summer holidays and many people will be travelling round we feel that it's a great time to showcase our banners on various motorways and hope that the banners encourage people to trust the Red Tractor logo and what it stands for – traceability, animal welfare, food safety and environmental protection."