Grecians score own goal with poor choice of third-kit colours
Do not be surprised to see Exeter City playing to the beat of samba drums today with the Grecians' clash with AFC Wimbledon branded "Brazil Day" at St James' Park.
Yellow will very much be the colour of the afternoon with the Football League even giving City permission to wear their new yellow and blue third kit, which was released this summer to commemorate the club's links with the south American country and Exeter's tour to South America nearly 100 years ago.
In principle, it is a good idea by the club and makes for something a bit different. But while I like the novelty of a Brazil Day and look forward to some South American flavour at what looks like being a rainy St James' Park, I cannot help but feel bitterly disappointed with the design and colour of this cringe-worthy "new" kit!
Brazil traditionally play in a yellow shirt with green trim and blue shorts. It is more a golden shade of yellow and quite different to what the Grecians have come up with this summer.
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Unfortunately, their yellow and blue ensemble looks more like a Torquay United kit – the Gulls' promotion winning kit of 2003 was identical – and the friends from down the A380 have wasted no time in reminding the Grecians of that fact and enjoying some friendly banter at Exeter's expense.
The kit looks like something that has been given very little thought and plucked from a catalogue with no consultation with the manufacturers, Joma.
Where is the green trim? Why couldn't the kit have had green trim, like Brazil, rather than the blue of Torquay?
New kits – especially a rare and novel one such as this – are a great source of revenue for any football club. Cast your mind back to 2004 when the club released a really superb black and gold kit to celebrate its centenary. Even today, supporters wear it proudly and it will forever be remembered as the kit Exeter wore for that memorable FA Cup run, culminating in a 0-0 draw at Manchester United in round three.
Unsurprisingly, there have been few sightings of the new third kit since its release and for all the club's good intentions, it has become something of a PR disaster. This was a huge opportunity missed to raise some much needed funds and come up with something supporters can wear with pride, rather than not at all because of its similarity to Torquay United.
You can argue that because it has the crest of Exeter City and the club sponsors, Flybe, emblazoned on the front then it is enough to differentiate it from the Gulls, but I think that is a weak argument. Yellow and blue are the traditional colours of Exeter's closest rivals and on that basis alone, should be ignored, as should green and white, for obvious reasons.
It will also be interesting to hear what songs the Exeter fans will sing today. It is not uncommon for the Big Bank to burst into a rendition of "Come on you Reds" when Exeter win a corner or such like, so will that be changed to "Come on you Yellows", which is commonly sung by Pop siders at Plainmoor?
A commemorative third kit was a great idea and for a supporters-owned club, it really should have been something done properly and done well to maximise its commercial value. Poor decisions leading to its immensely disappointing release mean it is a really poor own goal from City's point of view.