IF you can't be parted from your compact mirror and you're permanently touching up your face powder, it might be time to reassess your make-up application.
More than half (58%) of women admit to reapplying their cosmetics once or twice a day, says a recent Birchbox survey, while 3% admitted to topping up three to five times.
And there's extra pressure to 'put your face on' when you need your make-up to last all day, whether it's for back-to-back work meetings or a romantic wedding.
M.A.C senior artist Pablo Rodriguez (right) reveals it's all in the application.
A Gift Voucher for a 2 hour SUP lesson on any of our programmed dates between April and September 2014. £19.50 for 1 person or £33 for 2 people with this voucher
Terms: Voucher must be present at point of sale. Standard MBC T's & C's apply please see our website for details
Contact: 01752 404567
Valid until: Tuesday, December 24 2013
Surprisingly, you need fewer products for longevity. Skimp on your skincare routine before applying make-up to ensure the products don't slide. "Keep it simple," says Rodriguez. "Use a light lotion rather than a rich moisturiser.
"Make-up tends to last less on oily skin, so use a shine control product before foundation. A mattifying product like M.A.C Prep & Prime Skin Refined Zone (£16) works wonders."
"Do not assume that applying more make-up will make it last longer – there will just be more make-up," warns Rodriguez.
Look for products that 'set' on the skin – think gels rather than creams. A long-wear foundation is the ultimate investment, and a good powder is essential.Stick to matte formulations, oil-free powders and waterproof products for extra staying power.
If you're prone to sweating or shine attacks, a hydrating mist will refresh your make-up and make it look like you have just applied it, but it will not set it.
Lips are the one feature that will need to be re-touched, especially post-eating. Planning an outfit change? "Be careful not to smudge the make-up," Rodriguez warns. "A piece of muslin cloth on the face can prevent a make-up disaster."