THE new £1.6 million Country Sports South West project is now under way – and rural businesses are being invited to make contact with the development team to find out how the project could add value to their business.

The Country Sports development team aims to help rural businesses which offer country sporting activities with marketing and delivery of a quality product.

The team can also advise people who want to explore the opportunities of starting a country sporting enterprise; whether in shooting, fishing, equine or hospitality.

This will involve working with farms and accommodation-providers around the region, offering practical advice and assistance on business development.

Country Sports South West is an initial three year project to ensure that the South West region, which is renowned for its unique landscape and countryside, becomes the premier tourism destination for country sports and celebrated for its local game and fish.

Annette Cole, senior country sports manager, said: "This exciting and unique regional project appeals directly to these businesses.

"It will ultimately help to drive up quality throughout the sector so that the South West becomes the number one country sport destination for visitors."