New audio pens help bring village homes to life
INNOVATIVE technology is being introduced to show homes at Redrow's Holsworthy development, helping prospective homebuyers appreciate the design and specification of the properties.
The house builder is the first in the UK to offer visitors special audio pens which will enhance viewings of homes in Clifton Heights, situated off Trewyn Road.
The audio pens and interactive maps will guide people around the four-bedroom Cambridge and three-bedroom Warwick show homes.
Andrew Addison, sales director for Redrow in the South West, said: "Customers can look around the show homes in their own time using the audio pen and then sit down afterwards, better informed, and run through any additional questions with the sales consultant.
"We also had research showing that 75 per cent of customers liked to look around a show home on their own on their first visit – but they still had questions.
"Using the audio pen and interactive map answers those questions but means they still feel in control. It's perfect for bringing the show home to life."
Visitors will be able to listen to useful information relating to the fixtures and fittings of the houses, and the brand names of furniture and appliances, accompanied by the sounds of cooking, glasses clinking and children playing.
The audio pens have been developed following research by Madhouse, an integrated marketing agency based in Manchester. "It's all about encouraging consumers to use all of their senses to enhance [their] engagement," said planning director Clare Briscall.
"They also have the freedom to choose their own route around the show home at a preferred pace."