New brand for Plymouth must reflect our culture of ambition
WELL done to Cllr Tudor Evans and his city council team for biting the bullet and scrapping the city's short-lived and utterly feeble Positively Plymouth branding, which was nothing more than an expensive limp hand-shake conveying nothing whatsoever to outsiders or Plymothians alike.
Frankly it was (as and when used) just an embarrassment. And its cost was, of course, far more than the quoted Lloyd Northover fee of £53k, as considerable staff and other resources were applied to its development by the CDC, by the post-CDC financial legacy to the city council and by other partners.
So, it's RIP to Positively Plymouth and thank goodness for that. Let's move on... swiftly!
What is modern Plymouth all about? It's about a can do culture of ambition. It is the ambition of its people, its businesses and its institutions. Plymouth University, the Theatre Royal, the Life Centre, Princess Yachts, Two-Four Productions, the Science Park, the Chamber of Commerce's 200th anniversary aspirations, etc, are all about ambition.
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Ambition for our young people, ambition for ourselves, our enterprises and our lifestyle, ambition above all for our great city. So let's take pride in that and let's broadcast it to the world at large.
Readers of The Herald and the Western Morning News will know that, I have been independently advocating replacement of "Positively Plymouth" with the strapline "A City with Ambition" (for the conception of which my professional fee is gratis!). Whether it should be a "City with Ambition" or "A City of Ambition" could be debated, but either would send out the same message.
Plymouth has resolved from within to collectively move itself forward and we need the outside world to understand this and to come and invest in our exciting and ambitious crusade.
NEILL MITCHELL
Independent Regional Business Analyst
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