PR firm partners-up with cancer charity
PUBLIC relations agency text comms has been appointed the official communications partner of prostate cancer charity the Chestnut Appeal.
The Plymouth-based agency, run by journalist and PR consultant Anthony Abbott, will promote the charity's fund-raising events and awareness campaigns about a disease which claims the life of one man every hour in the UK.
"I was recently involved with promoting the wonderful work the Chestnut Appeal does through one of my clients and was so impressed with the dedication of Lesley-Ann Simpson, who manages the charity, I asked her if I could help more, in a professional capacity," Mr Abbott said.
Ms Simpson said: "With 36,000 new prostate cancer cases in the UK every year, we need to do everything we can to keep the appeal in the public spotlight and text comms will play a key role in helping us do that."
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The Chestnut Appeal helps fund treatments and technology, and prostate cancer nurse specialists in hospitals, known as Chestnut Nurses in Devon and Cornwall.
Mr Abbott is a former news editor at The Herald and, since starting his own business, has been involved in many high-profile media events.
He wrote the main section of the press pack for the launch of the Eden Project in Cornwall and masterminded the press and PR campaign leading to the opening of the £38million Roland Levinsky Arts Building at Plymouth University.
He currently works with private and public sector clients, including Plymouth-based fire and security solutions specialist Securi-Guard and Synergy Training South West, which delivers commercial and Government funded skills training and apprenticeships.