Plymouth needs to sparkle in the spotlight
AS the excitement builds in the run-up to the Olympics, Plymouth will take centre stage as the first city to welcome the torch procession next weekend.
It's a fantastic coup for the city with the world's media ready to focus on an historic occasion.
In addition next weekend sees the excitement of the P1 Powerboat Championships and later in the summer the city will play host to Armed Forces Day and the National Fireworks Championships.
Just like last year's America's Cup World Series, Plymouth has pulled off a coup in winning these high-profile events.
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They will all play an invaluable part in showcasing the city and its magnificent waterfront on the national stage.
They will also build Plymouth's profile as a tourist location – especially if the city can successfully spread the word that, as well as a summer of special events, it has much more to offer.
Part of the effort needs to be in showcasing the city and surroundings as a clean and vibrant place.
Initiatives such as Plymouth In Bloom already play their part in this but the city also needs to make sure it sparkles in the hoped-for sunshine next weekend.
Clean Week, where volunteers and teams of workers join forces for an intensive spruce-up, is just what's needed. There is nothing like the removal of grime and a touch of paint to lift the surroundings – and the respect of those who use them.
Hopefully next week's initiative will be welcomed and visitors and residents alike will respect and appreciate the freshness of the city while soaking up the fantastic atmosphere at a great weekend of events.