Plymouth rights agency secures Orville and Cuddles brand
A CITY licensing agency has secured the worldwide brand rights to popular children's TV characters Orville and Cuddles.
Plymouth's 360 Licensing has also signed a toy deal with PMS International, a leading UK importer and distributor of consumer products, for toys and key rings based on the TV duck and monkey made famous by ventriloquist Keith Harris.
Royal William Yard-based 360 Licensing Ltd is a full service licensing agency acting as licensor, agent and brand developer.
The company was founded in 2011 by licensing expert Alan Shorrocks, and Steve Kyffin, managing director of Plymouth creative design and marketing agency Bluestone360.
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Mr Shorrocks' previous clients include blue chip companies Cadbury, Trebor Bassett, RHM Foods and Raleigh.
He said: "We're extremely pleased to have been appointed to this role and look forward to an exciting couple of years with Orville and Cuddles and PMS International.
"Our sales and marketing team has already developed a detailed retail programme for Orville and Cuddles to raise brand awareness and deliver significant product sales.
"Although we are a newly formed company our team has over 20 years experience in the development and exploitation of intellectual property rights.
"We have several upcoming international deals in play and are very much looking forward to the future."
Keith Harris became nationally famous in the 1980s with his TV show Cuddles and Company, which introduced viewers to the comedy simian and his flightless, green feathered pal.
With Orville, the entertainer enjoyed a number four smash hit single in 1982 with Orville's Song, featuring the bird's catchphrase "I wish I could fly".
Mr Harris, Orville and Cuddles have continued to delight TV viewers and theatre goers and starred in the Cinderella panto at Plymouth's Theatre Royal in 2011/12.
Mr Shorrocks said: "Keith Harris with Orville and Cuddles have been such a huge part of the UK entertainment scene for so long now, that I am delighted there is still such a following for the brand.
"I am really looking forward to introducing Orville and Cuddles to a whole new generation with the help of 360 Licensing."
Steve Beverley, buyer at PSM International, said: "We're delighted to be working alongside 360 Licensing on a heritage brand such as Orville and Cuddles.
"Our focus will be on quality soft toys that capture the timeless sense of fun of the Orville brand.
"The toys will appeal to adults with a fond nostalgia for Orville, and a new generation of young fans."