Trippy treats, waggles and winks
He's actually Gus Honeybun IV – the fourth generation of the family.
His full name is Augustus Jeremiah Honeybun.
He was either found under a gorse bush on Dartmoor in 1961 by Westward Television founders – or stitched together to fill unsold advertising slots during children's TV broadcasts.
Gus was so popular that adults used to try to get around the request upper age limit of 12 by asking for one hop for each of their decades.
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As well as hops, Gus could do ear waggles, head stands, winks and put out the lights or deliver a colour treat with the "magic button".
He appeared with most Westward/TSW presenters, including the late Ian Stirling, Fern Britton, Judi Spiers, Ruth Langsford, Sally Meen and columnist for The Herald David Fitzgerald.
Only Sooty could top his longevity as a TV puppet.