By 'eck Mel's looking a Sykes for sore eyes at 43
TV beauty Melanie Sykes is fronting her first lingerie campaign at the age of 43.
The mum-of-two - who shot to fame in the Boddingtons beer ads of the 1990s - poured herself into the racy undies for the new Adore Moi by Ultimo range.
Mel, who married lucky West Dorset lad Jack Cockings, 27, in Sherborne in May this year after meeting on Twitter, said: "I can't believe I've shot my first lingerie campaign in my forties, but I feel in good shape at the moment and thought, 'OK, Mel, it's now or never!'"
Ultimo founder Michelle Mone said: "Mel looks absolutely incredible and is an inspiration to all women in their forties."
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‘Adore Moi by Ultimo’ is available in sizes 32-38 A-DD and 8-18 from Debenhams stores nationwide.